Target also made sure that every clothing item in its PRIDE collection was featured on people who identify as males and females to break any stereotypes that certain items (e.g., a pink Pride shirt) are only for certain genders.
Target’s commitment doesn’t just start and end in June. In its most public show of support, in 2016 it welcomed transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity – to significant backlash (a short-lived loss for a long-term gain!). It supported the Equality Act introduced in Congress in 2016 that proposed to amend the Civil Rights Act of 1964 to include sexual orientation and gender identity, and has been a long-standing supporter of the HRC.Īs expected, Sephora created a fun and colorful PRIDE challenge, Rock YOUR Rainbow, celebrating individuality and offering support for the LGBTQ+ community all month long. #Nautica brand gay pride clothing 2018 series#īut even more powerful, Sephora-one of the biggest beauty companies in the world-launched a series of in-store programming around the country (and online video tutorials) for the trans and nonbinary community, hosted and developed by transgender Sephora cast members.
